| From Strategic Insight to Superior Performance This is not the time for standpattism, especially when it comes to business strategy. Old assumptions about what strategy is and how to make it drive planning and decision making must be rethought. Forget strategy as
merely a creative exercise, or a purely analytical activity, or a venture
in quantitative analysis, or as so much rah rah to galvanize employees.
Based on work with an impressive array of international organizations,
Mike Freedman does away with the chasm between formulating and implanting
strategy, and in the process sweeps away much of the traditional thinking
on the subject.
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