WHAT PEOPLE ARE SAYING
ABOUT THE ART AND DISCIPLINE OF STRATEGIC LEADERSHIP

“A gold mine of strategic insight and practical advice, with case examples drawn from Mike Freedman’s stellar international consulting career. This book will change your concept of what strategy is and how to make it drive your organization.”
—Robert A. Lutz, Vice Chairman, Product Development, and Chairman, GM North America, General Motors Corporation

“I only wish I’d had this book to guide me years ago when I was named chief executive of the UK’s largest (yet failing) transport company. This is a template for every CEO seeking to formulate a new strategy and revitalize tired values.”
—Sir Peter Thompson, former Chairman, National Freight Company, and UK Businessman of the Year

“Mike Freedman brings a holistic approach, deep thinking, and broad practical experience to the subject of strategic leadership. Read this book and you will improve your understanding of strategy and your role in it, wherever you are in the organization.”
—Sir Bryan Nicholson, Past President, Confederation of British Industry, and Chairman, Cookson Group Pic

“The strategy process Mike Freedman so ably discusses has been put to work at La-Z-Boy. Not only will you come away from reading this book better equipped to think more incisively about future competitive advantage, your organization will have greater strategic focus at every level, beginning with the top management team.”
—Gerald L. Kiser, President & Chief Executive Officer, La-Z-Boy Incorporated